“Drive to store”, “in-store digital activation”, “cross-channel CRM”… these terms are used so often that one would expect to experience revolutionary innovations when visiting the Stores of Luxury Brands. Luxury Brands’ Strategic presentations, indeed, along with their 3-Year Plans and other declarations are full of cunning plans to: – Be true to their brands whilst […]
Monthly Archives: November 2013
Talking Digital In-store – What is really happening in our Luxury stores?
posted by Alexandre Meerson
Luxury Couture and Ready-to-Wear Brands go Digital and focus on CRM as well as Online Sales – what are the Drivers to go online? what are they expecting from Department Stores?
posted by Alexandre Meerson
Most Luxury Couture and Fashion brands have either launched their Digital platforms or are about to do it… even CHANEL believe it or not! At this time, the likes of Dior, Givenchy, Saint Laurent, Kenzo, Celine – to name only some of the most iconic – are not doing this only for the show. They do it […]
Portrait of the best E-Commerce Director – Is it about the “e” | POLL
posted by Alexandre Meerson
A recent review on behalf of a client led me to meet the e-Commerce Directors/Vice-Presidents of some of the most iconic Luxury Brands around the globe. As I wondered why some where more successful than others, I realised what the successful ones had in common.. and by successful I meant those achieving their projected financial […]
