Monthly Archives: December 2013

The right use of Social Media for Luxury Brands? As a Media, not as a Home.

Some things never change, apparently. Bring an innovation, people will be skeptical at first. Then marketers take it on, push adoption, use and abuse it.. and totally mess it up. Why would a Luxury Brand develop a Facebook page as it’s own website, does it really make sense? I do not think so. In a […]

DIGITAL P&L increasingly strategic for Luxury Fashion Brands – what we uncovered during the 2014 budget rounds in Luxury.

With online sales accounting for 20% to 40% of international labels, and often close to 50%, the E-Commerce P&L isn’t ignored anymore by Luxury Brands CEOs. One can mention the likes of Kate Spade, Tory Burch, Burberry, and even Alexander Wang – relaunching their website today and aiming at 50% of sales online by end 2015. Brands […]