Launched online – New in the world of luxury watches and the next chapter in a long tradition of creating beautiful, luxurious and now horologically sophisticated watches.

Launching online and distributed exclusively by appointment and in select boutiques, ALEXANDRE MEERSON is a high end watch and luxury accessory brand established in England.

www.meerson.com

The ALTITUDE line is the house’s inaugural collection. It embodies Meerson’s goal to create beautiful, modern ‘classic’ watches, meeting the strict standards of ‘haute horlogerie’.By doing so he perpetuates a long family tradition in watchmaking dating back to the 1950s.

The son of a renowned watch and jewellery designer, and a child of the digital era, Meerson has always cultivated a passion for horology, fashion and architecture. He is fascinated by the imprint of the hand-made; the moment before the machine, and the relationship between craftsmanship and luxury.

Meerson grew up in France. He was initiated in the art of watch-making during his formative years, between his father’s design studio in Paris and the family’s watch workshop in Besançon. He then went on to pursue a career with the other side of the business.

For many years, he worked for the most iconic luxury brands in the world, building expertise in all aspects of exclusive retail and branding.

The launch of Alexandre Meerson represents a natural move combining Meerson’s innate creative vision together with his deep understanding of the codes of today’s luxury.

The ethos of Alexandre Meerson –as a brand –is to practice Art in Detail, mastering a craft to create timepieces that at first appear simple yet reveal striking details to the wearer over time.

Watch a film showing how Alexandre Meerson celebrates art in detail: http://www.meerson.com/meerson/news-and-events/classic-reinvented

This is today’s luxury for the strong and self-assured individual.

All timepieces are made of precious materials, tailored and manufactured in limited and ultra-limited collections, with unique pieces also available by special order.

Design is carried out entirely in-house at the brand’s country estate headquartersin the Surrey Hills, England. The splendid AM-4708 and AM-4808 movements were developed by Vaucher Manufacture Fleurier in Switzerland. All other components are manufactured by Swiss artisans. These 88 exceptional craftsmen, seduced by the sharp creative drive of Meerson, have become friends of the brand, endorsing it with their talent.

Heading the technical side of product development at the brand’s headquarters, an MIT engineer, Laura Aust injects an American ‘can do’ attitude. This, in combination with the experience and incredibly quality-driven Swiss culture, brings to life Alexandre Meerson’s inherently French flair for style and luxury.

 

Alexandre Meerson, Maison de style et d’horlogerie.

http://www.meerson.com

http://twitter.com/alex_meerson

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Alexandre Meerson is luxury watch designer and a luxury Brands advisor. www.Meerson.com
The ethos of Alexandre Meerson – as a brand on  www.Meerson.com – is to practice Art in Detail, mastering a craft to create timepieces that at first appear simple yet reveal striking details to the wearer over time. This is today’s luxury for the strong and self-assured individual.All timepieces are made of precious materials, tailored and manufactured in limited and ultra-limited collections, with unique pieces also available by special order.

Design is carried out entirely in-house at the brand’s country estate headquarters in the Surrey Hills, England. The splendid AM-4708 and AM-4808 movements were developed by Vaucher Manufacture Fleurier in Switzerland. All other components are manufactured by Swiss artisans. These 88 exceptional craftsmen, seduced by the sharp creative drive of Meerson, have become friends of the brand, endorsing it with their talent.

A consultant to Luxury, Beauty and Fashion Brands & Retailers. Specialised in CRM, online Retail, CRM and E-Commerce, he works globally on behalf of the most iconic Brands. His consultancy – ‘La Boutique de Luxe’  – www.laboutiquedeluxe.com – helps Brands deliver Commercial Innovation and Change through Customer Experience, Digital Marketing & International Distribution.