Category Archives: Cases Studies

CARTIER new E-Commerce site November 2012 - USA - E-Commerce November 13

CARTIER – new Online Store opens in the USA – November 2012

This is a long overdue overhaul for Cartier’s online and E-Commerce presence.

It took the Iconic Luxury Brands about 2 years to revisit its online retail presence. The new site is now live in the USA and will rollout internationally. Cartier should be praised for having engaged – and taken a resolute position to build a consistent and quite exciting online presence.

Luxury is extreme attention to detail and those teething problems are annoying. But Cartier will get it right. In time it will surely become a case study, and one of a successful Luxury Brand Retail endeavour.

CHANEL Digital Relaunch – the sensual explosion of beauty that captures the essence of the ‘Maison de Luxe’. But why are they still afraid of E-Commerce?

Superb – at last a Luxury Brand focusses on it’s ‘raison d’ĂȘtre’: beautiful products, their history and the craftsmanship that make them happen. But where is the “order” button?
One cannot order online, and this is.. disappointing and frustrating.

Learnings from the ‘Luxury and Web 2.0″ Conference held 15 December 2010 by Benchmark Group in Paris, France

Highlights of the ‘Luxury and Web 2.0″ Conference held yesterday 15 December 2010 by Benchmark Group in Paris, France