Category Archives: e-commerce consultant

The right use of Social Media for Luxury Brands? As a Media, not as a Home.

Some things never change, apparently. Bring an innovation, people will be skeptical at first. Then marketers take it on, push adoption, use and abuse it.. and totally mess it up. Why would a Luxury Brand develop a Facebook page as it’s own website, does it really make sense? I do not think so. In a […]

Talking Digital In-store – What is really happening in our Luxury stores?

“Drive to store”, “in-store digital activation”, “cross-channel CRM”… these terms are used so often that one would expect to experience revolutionary innovations when visiting the Stores of Luxury Brands. Luxury Brands’ Strategic presentations, indeed, along with their 3-Year Plans and other declarations are full of cunning plans to: –        Be true to their brands whilst […]

Luxury Couture and Ready-to-Wear Brands go Digital and focus on CRM as well as Online Sales – what are the Drivers to go online? what are they expecting from Department Stores?

Most Luxury Couture and Fashion brands have either launched their Digital platforms or are about to do it… even CHANEL believe it or not! At this time, the likes of Dior, Givenchy, Saint Laurent, Kenzo, Celine – to name only some of the most iconic – are not doing this only for the show. They do it […]

What’s next… in Luxury Customer Experience online?

I am very lucky to sit with the Brands when they are defining their digital roadmaps and devising the briefs for their CRM, E-Commerce and Retail operations. Looking back at the last year (2012-2013) I noticed obvious and solid trends: * The end of the “Shop on the side”: Brands are now seeking a deep integration between Brand […]

CARTIER new E-Commerce site November 2012 - USA - E-Commerce November 13

CARTIER – new Online Store opens in the USA – November 2012

This is a long overdue overhaul for Cartier’s online and E-Commerce presence.

It took the Iconic Luxury Brands about 2 years to revisit its online retail presence. The new site is now live in the USA and will rollout internationally. Cartier should be praised for having engaged – and taken a resolute position to build a consistent and quite exciting online presence.

Luxury is extreme attention to detail and those teething problems are annoying. But Cartier will get it right. In time it will surely become a case study, and one of a successful Luxury Brand Retail endeavour.

Time for Luxury brands to develop experiences in store, fuelled by online traffic – Is ROPO (Research Online, Purchase Offline) verified?

Time for Luxury brands to develop experiences in store, fuelled by online traffic – The ROPO (Research Online, Purchase Offline) effect is worth verifying!