Category Archives: Meerson Watches

The right use of Social Media for Luxury Brands? As a Media, not as a Home.

Some things never change, apparently. Bring an innovation, people will be skeptical at first. Then marketers take it on, push adoption, use and abuse it.. and totally mess it up. Why would a Luxury Brand develop a Facebook page as it’s own website, does it really make sense? I do not think so. In a […]

CARTIER new E-Commerce site November 2012 - USA - E-Commerce November 13

CARTIER – new Online Store opens in the USA – November 2012

This is a long overdue overhaul for Cartier’s online and E-Commerce presence.

It took the Iconic Luxury Brands about 2 years to revisit its online retail presence. The new site is now live in the USA and will rollout internationally. Cartier should be praised for having engaged – and taken a resolute position to build a consistent and quite exciting online presence.

Luxury is extreme attention to detail and those teething problems are annoying. But Cartier will get it right. In time it will surely become a case study, and one of a successful Luxury Brand Retail endeavour.