Category Archives: Operations & Management

Portrait of the best E-Commerce Director – Is it about the “e” | POLL

A recent review on behalf of a client led me to meet the e-Commerce Directors/Vice-Presidents of some of the most iconic Luxury Brands around the globe. As I wondered why some where more successful than others, I realised what the successful ones had in common.. and by successful I meant those achieving their projected financial […]

CRM & Luxury Brands – What for? Poor for Segmentation, but rich for Experience?

Many of us measure and understand the power of nurturing and mining a clean and relevant customer databases to create, manage, broadcast and measure campaigns. Some of us daily experience the richness of the data collected – behaviours, purchase patterns, customer service.. etc.. both explicitly and implicitly. But what is the value of this information in the context of FASHION & LUXURY?

CRM – as a business process and from the perspective of Customer Segmentation  – is extremely valuable for brands and retailers distributing goods which are purchased regularly or in cycles – food, groceries.. even books, and other necessities and cultural items. Profiles and suspect/prospect groups can be created in many cases.. and ‘predict’ patterns and interests.

But is there a FASHION/LUXURY CUSTOMER PROFILE?

Are Flash Sales players fit for purpose to run Luxury Brands’ E-Commerce operations?

Are Flash/Private sales pure players fit for the job of actually running the online operations of Luxury Brands?

Learnings from the ‘Luxury and Web 2.0″ Conference held 15 December 2010 by Benchmark Group in Paris, France

Highlights of the ‘Luxury and Web 2.0″ Conference held yesterday 15 December 2010 by Benchmark Group in Paris, France