Category Archives: Organisation & Governance

Portrait of the best E-Commerce Director – Is it about the “e” | POLL

A recent review on behalf of a client led me to meet the e-Commerce Directors/Vice-Presidents of some of the most iconic Luxury Brands around the globe. As I wondered why some where more successful than others, I realised what the successful ones had in common.. and by successful I meant those achieving their projected financial […]

What’s next… in Luxury Customer Experience online?

I am very lucky to sit with the Brands when they are defining their digital roadmaps and devising the briefs for their CRM, E-Commerce and Retail operations. Looking back at the last year (2012-2013) I noticed obvious and solid trends: * The end of the “Shop on the side”: Brands are now seeking a deep integration between Brand […]