Tag Archives: Branded content

DIGITAL P&L increasingly strategic for Luxury Fashion Brands – what we uncovered during the 2014 budget rounds in Luxury.

With online sales accounting for 20% to 40% of international labels, and often close to 50%, the E-Commerce P&L isn’t ignored anymore by Luxury Brands CEOs. One can mention the likes of Kate Spade, Tory Burch, Burberry, and even Alexander Wang – relaunching their website today and aiming at 50% of sales online by end 2015. Brands […]

CHANEL Digital Relaunch – the sensual explosion of beauty that captures the essence of the ‘Maison de Luxe’. But why are they still afraid of E-Commerce?

Superb – at last a Luxury Brand focusses on it’s ‘raison d’être’: beautiful products, their history and the craftsmanship that make them happen. But where is the “order” button?
One cannot order online, and this is.. disappointing and frustrating.

Learnings from the ‘Luxury and Web 2.0″ Conference held 15 December 2010 by Benchmark Group in Paris, France

Highlights of the ‘Luxury and Web 2.0″ Conference held yesterday 15 December 2010 by Benchmark Group in Paris, France