“Drive to store”, “in-store digital activation”, “cross-channel CRM”… these terms are used so often that one would expect to experience revolutionary innovations when visiting the Stores of Luxury Brands. Luxury Brands’ Strategic presentations, indeed, along with their 3-Year Plans and other declarations are full of cunning plans to: – Be true to their brands whilst […]
Tag Archives: E-Commerce Consultant Luxury
Talking Digital In-store – What is really happening in our Luxury stores?
posted by Alexandre Meerson
What’s next… in Luxury Customer Experience online?
posted by Alexandre Meerson
I am very lucky to sit with the Brands when they are defining their digital roadmaps and devising the briefs for their CRM, E-Commerce and Retail operations. Looking back at the last year (2012-2013) I noticed obvious and solid trends: * The end of the “Shop on the side”: Brands are now seeking a deep integration between Brand […]
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CARTIER – new Online Store opens in the USA – November 2012
posted by Alexandre Meerson
This is a long overdue overhaul for Cartier’s online and E-Commerce presence.
It took the Iconic Luxury Brands about 2 years to revisit its online retail presence. The new site is now live in the USA and will rollout internationally. Cartier should be praised for having engaged – and taken a resolute position to build a consistent and quite exciting online presence.
Luxury is extreme attention to detail and those teething problems are annoying. But Cartier will get it right. In time it will surely become a case study, and one of a successful Luxury Brand Retail endeavour.
