Tag Archives: Level of service

Talking Digital In-store – What is really happening in our Luxury stores?

“Drive to store”, “in-store digital activation”, “cross-channel CRM”… these terms are used so often that one would expect to experience revolutionary innovations when visiting the Stores of Luxury Brands. Luxury Brands’ Strategic presentations, indeed, along with their 3-Year Plans and other declarations are full of cunning plans to: –        Be true to their brands whilst […]