Tag Archives: Luxury

Time for Luxury brands to develop experiences in store, fuelled by online traffic – Is ROPO (Research Online, Purchase Offline) verified?

Time for Luxury brands to develop experiences in store, fuelled by online traffic – The ROPO (Research Online, Purchase Offline) effect is worth verifying!

Here we go.. the first post on LuxuryDigital.com

Back in May 2006, when I devised the concept of this Digital Luxury Networking Group, I had no idea that the Digital Luxury Group on LinkedIn would grow to 2000, 6000 then over 15,000 members in a few years. I felt that there was a need for Luxury Brands professionals to share openly and discuss how they could […]