After years of doubts, observations and DIY, Luxury, Beauty and Fashion Brands are seriously engaging online. But how? And why?

We look at Business in the digital age and believe it is now time Luxury Brands to engage in Multichannel and Cross-channel Retail.. in particular in CRM, E-Commerce and Direct Sales.

But we also think they must do it with Integrity, and by their own rules, without seeking validation.

Who are we?

This blog has been created by the Luxury Brands consulting team at LA BOUTIQUE DE LUXE and their friends - like-minded people, working in Luxury, Beauty and Fashion in the fields of Retail, Branding, CRM, Digital Marketing and E-Commerce.

We are passionate about Luxury Brands and about how they can engage directly in Multichannel Retail & E-Commerce.
We believe that the Branding and Merchandising codes of Luxury have to be re-invented - the world of Digital & Interactive Luxury is truly challenging all conventions and Customer perceptions and behaviors are transformed.

Alexandre Meerson
@alex_meerson